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A CFO's judgement, without the CFO's salary.

Fractional CFO advisory that turns your financials into decisions — how long your runway really is, which products actually make money, what to charge, and what the board needs to see.

Updated Jul 2026Read 6 minReviewed by Founders Bridge
On this page +
  1. What a Virtual CFO actually does
  2. What's included
  3. How it works
  4. FAQs
Why it matters

What a Virtual CFO actually does

Bookkeeping tells you what happened. A CFO tells you what to do about it. Most early companies can't justify a full-time CFO — yet they face exactly the decisions a CFO exists to make: when to raise, what to cut, how to price, whether the unit economics work. Getting those wrong is expensive; getting them right is the difference between runway and rescue.

Our Virtual CFO gives you that senior financial judgement on a monthly cadence — reading your numbers, modelling your choices, and preparing the reporting investors and boards expect — for a fraction of a full-time hire. It works on top of the clean books our Accounting team maintains, and often leads directly into Funding Advisory once a raise is on the horizon.

Everything covered

What's included

Monthly financial review

A senior read of your numbers and what they mean for the next decision.

Cash-flow & runway modelling

Know exactly how many months you have, under different scenarios.

Unit-economics analysis

Contribution margin by product, channel or customer.

Pricing strategy

Pricing that protects margin and survives scale.

Board & investor reporting

Clean, credible packs that build confidence.

Budgeting & forecasting

A plan you can steer against, not a spreadsheet you forget.

Step by step

How it works

1. Financial diagnostic

We review your current numbers, model and reporting to find the gaps.

2. Build the engine

Runway model, unit-economics view and a reporting pack tailored to you.

3. Monthly CFO review

A working session on the decisions that matter this month.

4. On-call for big moments

Pricing changes, fundraises, board meetings, budget season.

Not sure what your runway really is?

Share where things stand — we'll model it and tell you straight.

Talk to us

Get a scoped, fixed quote.

Tell us your stage and what's on your mind — runway, pricing, a raise — and we'll scope the right cadence.

Request a callback

Fixed, itemised quote — no obligation.
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Answers

Frequently asked questions

How is a Virtual CFO different from an accountant?+
An accountant keeps the records; a CFO uses them to guide strategy — runway, pricing, fundraising, capital allocation. We do both, so the advice sits on accurate books maintained by our Accounting team.
When should we bring in a Virtual CFO?+
Usually once there's real revenue or a raise on the horizon — the point where financial decisions start carrying weight. We can start light and scale involvement.
Do you help specifically with fundraising?+
Yes — model, projections and reporting for a raise. Deep diligence/data-room work sits under Funding Advisory.
Is this monthly, or on-demand?+
Typically a monthly retainer with on-call availability for key moments. We scope the cadence to your stage.
What does it cost vs a full-time CFO?+
A fraction — you get senior judgement without a senior salary. Ask for a scoped quote, or see our pricing page.

Ready to talk Virtual CFO?

Book a 30-minute call and we'll map exactly what you need — and what it costs.

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