Know what's actually working — at the unit level, not the aggregate.
CAC, LTV, contribution margin and payback period, modelled clearly by product, channel or customer segment — so growth decisions are made on real unit economics, not a vague sense that things are 'working'.
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Growth that looks good on the top line can be losing money per unit
Revenue growth feels good on a dashboard, but it can mask unit economics that don't work — a customer acquisition cost that exceeds lifetime value, or a channel that's growing fast while quietly burning cash on every new customer it brings in. You can't see this from the top-line P&L alone.
We model your unit economics properly — customer acquisition cost (CAC), lifetime value (LTV), contribution margin and payback period — broken down by channel, product or segment where it matters, so you know precisely which parts of the business are genuinely working.
A blended CAC and LTV across all channels can look healthy while hiding one channel that's deeply unprofitable, subsidised by another that's genuinely strong. Segment-level unit economics is where the real decision-making value is.
What's included
A standard unit economics engagement includes:
CAC calculation
True customer acquisition cost, correctly allocating all associated spend, by channel.
LTV modelling
Customer lifetime value modelled from your actual retention and revenue data.
Contribution margin
Per-unit margin after direct costs, revealing true unit-level profitability.
Payback period
How long it takes to recover acquisition cost per customer or cohort.
Channel/segment breakdown
Unit economics broken out by channel, product or customer segment, not just blended.
Actionable recommendations
Specific calls on where to double down, and where to pull back.
Growing revenue but not sure it's actually profitable growth?
Let's model your real unit economics before you scale spend further.
How we run the analysis
1. Data gathering
Acquisition spend, revenue and retention data are pulled by channel, product or segment.
2. Model build
CAC, LTV, contribution margin and payback period are calculated and cross-checked for accuracy.
3. Findings & recommendations
Results are presented with clear, specific calls on where the economics genuinely work.
A first-pass analysis typically takes 2–3 weeks depending on data availability; ongoing tracking can then be built into your monthly reporting.
Get a clear, itemised quote.
Tell us about your business and we'll size up exactly what this service costs for you — no obligation.
Pricing
Pricing depends on data complexity and whether this is a one-time analysis or an ongoing tracked metric. See our pricing page for indicative ranges, or get an exact, itemised quote in one call.
Frequently asked questions
What data do I need to have for this to work?+
Can you break this down by product, not just by channel?+
Is this a one-time analysis or ongoing?+
What if my unit economics turn out to be bad?+
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Real CAC, LTV and margin data — not a hopeful aggregate number.